A Premier Magazine Dedicated to the Management of the Built Environment

Awtad FM


The main objective of Awtad FM's continuous improvement of the service is to keep the services aligned with the changing needs of the business.


December 13, 2020
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Awtad FM

Naiju Anselam, General Manager, Awtad FM

Awtad FM’s turnover has grown by 8 percent in Q3 2020, with an 89% employee retention rate, and a 92% client retention rate over 2020, making them an influential company this year.

Naiju Anselam, General Manager, Awtad FM, elaborates on the initiatives, key highlights, and the vision for the company in the coming year. 

COVID-19 Initiatives

Since the outbreak began, Awtad FM has implemented additional cleaning and sanitisation routines, focusing on high-touch surfaces, and taken steps to restrict visitors to their facilities. The biggest learning from this critical period is the management’s ability to embrace a whole host of newer measures and operating standards, not only for the safety of employees but also to maintain business continuity.

While most of the companies cutting down on their workforce or asking their employees to stay onboard without being paid for an indefinite period, Awtad FM employees get paid every month 28th which they well-deserved. 

The big trial that Awtad FM is facing right now is safety, not only of their employees but also the residents where they are providing their services. Ensuring compliance with the government’s protocols on health and safety requirements is critical. Adhering to guidelines on hygiene practices, maintaining social distancing, and limiting personnel interaction is another crucial aspect. Screening at the premise via infra-red thermometers has been a set protocol for ingress at all operational sites. A daily update call on COVID status is part of SoP at each site. Keeping medic and authorities reach out details handy is the new normal. The other point that has been implemented amidst this crisis is the need to adopt technology in a way that elevates efficiency and aids the workforce and human intelligence.

2020 highlight

There have been many highlights this year including gaining new clients like - The Roda Group, Queen's Residence, Al Wadi Residence, Premier Inn, etc. The retrofit, renovation, and fit-out projects added 20% to the total revenue of the company. Demand on Building Automation (IOT+BI+AI) made another considerable revenue stream for Awtad FM in 2020.

Vision 2021

This has been a challenging year for all of us, and our hearts go out to everyone affected by the pandemic. My priority as General Manager is to continue to strengthen the strong connection we have with our customers and communities as the leading FM provider. One of our greatest strengths is our teamwork. The skills and passion of our people will continue to underpin our success and our future growth.