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Fine launches dedicated disinfection service to support region’s COVID-19 fight


Fine Solutions, the corporate arm for Fine Hygienic Holding (Fine), one of the world’s leading wellness groups and manufacturers of hygienic paper products, has launched Fine Disinfection Solutions – a dedicated disinfection service for companies and business navigating the COVID-19 pandemic in the UAE, Saudi Arabia and Jordan.


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Soft FM
June 13, 2020
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Fine launches dedicated disinfection service to support region’s COVID-19 fight

Fine Disinfection Solutions will harness a broad-spectrum of effective solutions that disinfect premises and surfaces via techniques including spraying and fogging to guarantee maximum efficiency. The complete system is effective against bacteria, fungi, algae and viruses including Coronavirus and also prevents the spread of germs and averts pathogen evolution.

Fine Disinfection Solutions’ services have already attracted numerous international brands looking to disinfect restaurants, hotels, schools, offices, factories, labour camps and public spaces to protect customers, employees and brand reputation.

While the service is now available in the UAE, Saudi Arabia and Jordan, it is also set for launch in Egypt in the near future. The latest addition to the portfolio of solutions offered by Fine – which includes tissue paper dispensers, detergents and a range of disposable supplies, will be a permanent fixture and available to businesses in the region following the pandemic.

James Michael Lafferty, the CEO of Fine, said, “As a leading player in the global hygiene industry, Fine is fully aware of our strategic role in combatting the COVID-19 pandemic. On top of our broad range of retail products that help regional families and businesses safeguard against Coronavirus, we are optimising our expertise in sterilised solutions and products to up the disinfection ante with Fine Disinfection Solutions.

“Our world-class solutions help disinfect and stop the spread of germs, providing streamlined disinfection of high-traffic touchpoints and surfaces. With much of the region currently working remotely, companies are rightly concerned about the safety of their public spaces and working environments when employees return to work; disinfected premises are essential to protect lives and businesses.”

Fine Disinfection Solutions represents Fine Hygienic Holdings’ latest proactive move during the ongoing COVID-19 pandemic. The company recently announced the launch of a multi-faceted relief fund which has increased from $1 to $2m, to provide aid to MENA region communities. The relief fund is helping to distribute sterilised products, including Fine Guard masks, tissues, toilet rolls and kitchen towel products, to local government authorities and charities in the UAE, Jordan, Saudi, Egypt and Morocco.