A Premier Magazine Dedicated to the Management of the Built Environment

SmartCrowd investor base grows six times since the pandemic


The company recently closed a bridge round in excess of US$3mn. Mad’a Investment Company, a Saudi firm, is the lead investor in the bridge round


Filed under
Property Management
Saudi Arabia
June 14, 2022
Share this story
Subscribe to our newsletter

To receive the latest breaking news and stories in Dubai, the UAE and the GCC straight to your inbox.

SmartCrowd investor base grows six times since the pandemic

(Siddiq Farid, CEO and Musfique Ahmed, Co-founders of SmartCrowd)

SmartCrowd, Dubai's innovative real estate crowdfunding platform, which allows individual investors to take a “fractional” share in a rental property, has grown its investor base nearly six times since the pandemic.

The investor base grew 100% on a quarter-on-quarter (Q-o-Q) basis. The company recently closed a bridge round in excess of US$3mn.

The bridge funding will enable the rapidly growing company to scale its operations and establish a presence in new markets like Saudi Arabia and Pakistan.

Mad’a Investment Company, a Saudi firm, is the lead investor of the Bridge Round. TriCap Investment, a diversified investments group based in Dubai, made a follow-up investment in SmartCrowd and was joined by Amaana Capital, the venture capital arm of US-based NRD Capital., along with other prominent angel investors in the region.

Commenting on the investment, Abdullah A. Al Othaim, CEO of Mad’a investment, said, “As part of our strategy to invest in companies that add exceptional value through their innovative ideas to the Kingdom and the region, SmartCrowd, MENA’s first regulated real estate investment platform, will open up new investment channels to individuals looking for relatively safe methods for passive income."

“SmartCrowd is leading the charge in fractional ownership of real assets in the region by providing its customers with high-quality and pre-vetted investment opportunities. We couldn’t be more excited to partner with Siddiq and Musfique in their next stage of growth,” said Aziz Hashim, Managing Partner at Amaana Capital.

Suleman Soorani, Director of Principal Investments at Tricap Investments, shared, “We are big believers in SmartCrowd’s digital investment platform and the value proposition it offers to all types of real estate investors and owners."

“SmartCrowd’s user-friendly technology platform has made real estate investment accessible hassle-free for to all and we are excited to support the founders in making SmartCrowd not just a preferred way of investing in real estate but a preferred way of owning real estate.”

Assets under management have grown more than 60% quarter-on-quarter, while the number of investors has doubled in the last quarter.

SmartCrowd CEO and Co-founder, Siddiq Farid, says, “The rapid growth we are experiencing is down to our innovative approach to property ownership, a market ripe for investment, and the strong economic outlook the UAE is experiencing. Dubai’s real estate transactions are at an all-time high - and that is translating into our growth."

“Meanwhile, our latest bridge funding will help us rapidly scale to new heights and continue our mission of making alternative investment universally accessible to the masses. The average investor has been historically restricted to traditional asset classes such as shares and bonds and unable to diversify their wealth into alternative assets like the wealthy to preserve and accumulate wealth. Now more than ever it is prudent for people to construct investment portfolios that withstand market volatility.”

Individual investors in SmartCrowd take a ‘fractional’ share in a vetted rental property based on a 100-point proprietary screening tool, with investments on the crowdfunding platform starting at AED500. Investors then receive a share of the rent, proportional to their investment. Once a property is funded, it is purchased via a special purpose vehicle (SPV) registered in the DIFC, ensuring a safe, secure investment opportunity.

“For anyone looking to earn a decent return on a relatively small investment, SmartCrowd is a revolutionary offering,” adds SmartCrowd’s CEO, Siddiq Farid.

After 18 months of growth - despite global economic woes induced by the pandemic - SmartCrowd now has more than 30,000 users on the platform, 80% of which are UAE-based. The remaining 20% come from as far as New Zealand and Australia and are using SmartCrowd to take a beneficial slice of Dubai’s real estate market.

SmartCrowd has now funded more than 70 properties and transacted over AED50 million. The company has paid out close to AED3 million in rental income to investors so far.

A new SmartCrowd mobile application, now available on iOS App Store and Google Play, makes real estate investments even easier and more accessible.